Today we’d like to spotlight our lead designer, Juan Barajas. Juan has been with Tough Country for 9 years and has worked his way up from fabrication specialist, to Lead Product Designer. His experience and work ethic are unparalleled and excels in problem solving and creativity when it comes to creating products for new truck and UTV models. We are …
Team Member Spotlight – Larry Melchor
We’d like to shine a light on Larry Melchor, Fabrication Specialist. He’s been a member of our team for 11 years and is one of our most valued assets. He began welding in a high school agriculture shop class and moved on to learn his craft at a local welding shop after which he joined Tough Country and rose to …
Dealer Spotlight April 2017
This “Dealer Spotlight” is shining on The Trux Superstore in Houston Texas! The Trux Super Store has been in business since 1986, serving the Greater Houston Texas (TX) area as Headquarters for all of your Truck, and SUV Accessories needs. Conveniently located in North Houston. The Trux Superstore been selling and installing Truck Bed Covers, Spray on Bedliners, Gooseneck Hitches, …
Stone Cold is Tough Country
We were honored to be a part of the build on Stone Cold Steve Austin’s Kawasaki Mule, “BUCK”. Built by UVC Powersports, Stone Cold’s Mule has all the modifications needed in the demanding South Texas terrain. We built a Deluxe UTV Front and Rear equipped with our TORCH LEDs and custom “Broken Skull Ranch” cutouts that are backlit. To see …
New Video!
Tough Country is proud to share with you our latest commercial spot. Be on look out for this and let us know if you see it. This was a lot of fun to shoot and we look forward to more projects like this. Feel free to share this or use to promote Tough Country!
NEW PRODUCT (2017 Ford Super Duty)
We’re pleased to announce that we will be shipping parts for the 2017 Ford Super Duty and the end of October! Preorders are available now from any authorized dealer! Click HERE to find a dealer near you!
Ted Nugent “Nuge Ram” Project
We spearheaded a complete overhaul on Ted Nugent’s 2004 Dodge Ram. All hands were on deck to complete this project from local shops as well as aftermarket manufacturers. We couldn’t have made this happen without the support of: ICON Suspension provided a Lift Kit, BF Goodrich provided the tires, XD provided the wheels, Recon provided head and tail lights, Qwick Liner …
A New Chapter: Tough Country Announces New General Manager
Tough Country is proud to announce the promotion of Tony Brooks to General Manager. Tony has been with the company for 5 years since starting as an installation technician at our outlet store. He has an extensive background in sales & management and quickly climbed the ranks in the wholesale department. Tony earned the position of General Sales Manager and began …
Tough Country bumpers appear in “Monster Trucks” film
See our Evolution front bumper replacements featured on the Dodge Ram trucks in the trailer for “Monster Trucks”, the newest film from Paramount Studios and the director of Ice Age! We can’t wait to see our bumpers in their first big screen appearance, check out the trailer below. Looking for any way to get away from the life and town …
El Campo Chamber of Commerce Crawfish Boil
Crawfish season is upon us once again! This is one of our favorite community events of the year and it gets better and better. We brought our boiler and the crew to the El Campo Civic Center and boiled 3,000 lbs of crawfish for the the members of the El Campo Chamber of Commerce. We also cooked up some delicious …